Advertising competition and industry channel structure
نویسندگان
چکیده
منابع مشابه
Advertising Restrictions and Competition in the Children’s Breakfast Cereal Industry
ASSOCIÉ AU :. Institut de Finance Mathématique de Montréal (IFM 2). Laboratoires universitaires Bell Canada. Réseau de calcul et de modélisation mathématique [RCM 2 ]. Réseau de centres d'excellence MITACS (Les mathématiques des technologies de l'information et des systèmes complexes) Les cahiers de la série scientifique (CS) visent à rendre accessibles des résultats de recherche effectuée au C...
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ژورنال
عنوان ژورنال: Marketing Letters
سال: 2010
ISSN: 0923-0645,1573-059X
DOI: 10.1007/s11002-010-9113-2